Ahead of their runway show at New York Fashion Show, and Raf Simons’s first with the iconic underwear brand, Calvin Klein has unveiled their latest campaign: ‘American Classics’.
‘Calvin Klein by Appointment’ was the first collection by Raf Simons for Calvin Klein, after stepping down from Christian Dior on October 22, 2015. The new campaign, ‘American Classics’, was shot by regular collaborator Willy Vanderperre and styled by Olivier Rizzo, and shows models in front of works by great twentieth-century artists such as Andy Warhol, Dan Flavin, Richard Prince, and Sterling Ruby. The images were taken on location at The Andy Warhol Museum, Pittsburgh, and Rubell Family Collection, Miami.
In a series of eight images, art takes precedence over clothing, with models wearing simple yet iconic Calvin Klein pieces—jeans, white T-shirts, briefs—while large-scale artworks by iconic American artists loom in the background. Simons is a well-known art lover, and his new aesthetic for the fashion house is definitely a sign of how the brand will be progressing. It’s only right to assume that we’ll be seeing more art, especially over semi-naked celebrities like Justin Bieber and Kendall Jenner.
Creative Director Pieter Mulier commented: “Looks were specifically chosen from the Calvin Klein archive for the campaign; it’s both a recognition of the design firsts and the photographic history of the brand that made these garments famous”.